Go-to-market for the real world.
Paperplane is a boutique GTM consultancy for B2B tech and professional services firms. We believe strategy should be reasoned, not AI generated. We bring .the clarity, systems, and hands-on execution that turns strategy into results.
A strategy is worthless if you can't execute.
Where we help
Fractional Marketing Leadership
Go-to-Market Strategy & Execution
Messaging & Sales Enablement
Thought Leadership & Customer Engagement
Brand Strategy & Architecture
Positioning & Product Marketing
Why clients work with us
We’re not an agency
We don’t chase awards. We won't produce a campaign if that's not what you need. We're a general contractor for GTM. We assemble the right expertise, orchestrate the work, and take accountability for what actually grows the business.
We are seasoned go-to-market operators
We've led GTM functions across stages and sectors. We've seen enough GTM challenges to know where the hurdles usually are - and the experience to help you move past them faster.
We are rigorous thinkers, with a bias for action
We believe in sustainable growth. This means we go deep where it matters but we strive to deliver value from day one and don’t disappear between milestones. This also means we bridge the gap between spray and pray activities to profitable marketing initiatives. We are hands on.
Ways we can work together
Project-Based Consulting
A defined scope, a specific outcome. Whether it's a go-to-market strategy, a positioning overhaul, or a sales enablement build — we work to a brief and deliver against it.
Fractional Advisory
For businesses that need senior GTM leadership without the full-time hire. We embed in your team, take ownership of the work, and move at the pace the challenge demands.
On-Demand Coaching
One-on-one access to a senior operator. Useful when you need a sharp outside perspective, a sounding board on a high-stakes decision, or expertise you don't have in-house.